Sep 07 2011
Things in the Chocolate World have gotten a little more cut-throat. Hershey has decided to market it’s own aerated chocolate bar, and call it Hershey’s Air Delight. Deja Vu? Well, that’s because Gen X grew up with the sweet treat known as the Aero Bar, by Nestle. It is still available in Canada, and is the #5 convenient store item in the nation to our north. Those of us living on the Canadian border can still pick up the Aero bar at certain shops, especially on Native American reservations (for some reason).
Is it just a simple rip off or something even more sinister? Well… we are only left to guess for now. Nestle has been interested in taking over Hershey for a few years now, in hopes to compete with confection giant Cadbury. However, the most recent article on the subject by Reuters tells us that Nestle has decided to wait it out and let the value of Nestle’s stock drop a little in this terrible economy.
It makes you wonder if Hershey has a deal already hence the new product, or is Hershey making a competition with Nestle? Probably not! According to Bloomberg Business Reports, aerated chocolate is cost effective, and in the face of doubling cocoa prices Cadbury has begun a line of it and Nestle is ramping up their push to sell more Aero bars.
Whatever the motivation of Hershey’s, America is the beneficiary of this new product. Many of us who have enjoyed Aero bars for years can attest that the aerated chocolate tends to be a bit more creamy tasting than solid chocolate. After sacrificing my seventy nine cents and testing the Hershey Air Delight, (it was really tough), I can vouch for the nice flavor of this one. I will say that just like other American chocolate products, the taste is less creamy than Canadian chocolate bars… which tend to be a little more European in flavor, (rich and creamy). However; if you find yourself in the United States, far from the Canadian border, this candy bar will be a nice little chocolate indulgence for you. Enjoy!